Eros International and Viki Rajani’s Phobia
starring Radhika Apte and directed by Pavan Kirpalani has number of firsts to
its credit.
Besides the movie being one-of-a-kind psychological
thriller, the makers have incorporated ‘Virtual Reality’ technology in the
film, first for a Bollywood film. The central character, Mehak, an artist
by profession, who suffers from agoraphobia, can be seen using a VR set in the
movie.
Through an exemplary and experiential
marketing activity, the makers of Phobia have also planned to bring alive
Mehak’s world for viewers. Her fears, insecurities and struggles will be
palpable in an especially-crafted 360-degree video that will be launched
at an event today.
This is the first time that a Bollywood film will
invite viewers into its principal character's house, in a way that they’ll feel
a part of it in real time. Shot with a 360-degree camera rig, this video
will navigate viewers from Mehak’s POV around her house, experiencing similar
unusual things that she experiences in the film.
Commenting on using virtual technology in the film,
director Pavan Kirpalani said, “VR therapy is a very successful form of therapy
for people who suffer from severe types of phobias as it allows patients to
confront their fears within the safety of their homes. It was interesting to
shoot with a VR set, the experience is immersive and trippy.”
Producer Viki Rajani says, “We are excited to
launch the 360 degree video, first for a Bollywood film and are looking forward
to people’s reactions at the event.”
With startling elements strategically timed across
the video, viewers will be up for a spook-fest.
Here is the 360 VR video: https://www.youtube.com/watch?v=ZZP_Iu7-WDM
