Spykar, the largest and most popular Indian jeanswear brand is amidst an
incredibly exciting moment this year. The Brand is associated with the Rising
Pune Supergiants, the new IPL team led by Mahendra Singh
Dhoni for the seasons – 2016 and 2017.
The team of Rising Pune Supergiants
unveiled the special Spykar RPS line in Delhi at ITC, Maurya recently. The
joining of hands of cricket and fashion amidst fashion connoisseurs of the
industry, the Brand patrons, designers – was truly a spectacular event!!
An adventurous denim moment begins
this season with Spykar- RPS De-structured range.The entire range features casual rips, fraying,
coloured wefts and rugged textures that have a flamboyant streak which is
tasteful. The collection delivers an individualistic approach, a
contemporary appeal with its signature finish - the ripped & repaired
denims are bold & definite-to-impress style, this summer.
Ajinkya Rahane has been nominated for
the Arjuna award, when asked about his reaction over the same he said "Spykar
is extremely lucky for me. With this I really hope that the nomination that
BCCI has recommended turns out to be in my favour. This has given me a new
enthusiasm to work hard in future"
The energy, exuberance & the
style the team exudes resonates well with the newly launched RPS- Spykar line.
Speaking about the launch Mr. Sanjay
Vakharia, (COO- Spykar) says, “We are extremely
excited to partner with the IPL team Rising Pune Supergiant for the launch. The
collection promises to deliver the commitment of the brand and we are extremely
glad to put on a show that creates a mark in the jeanswear industry this year
too.
The RPS team is an unusual blend of
power and poise. Not to forget, it is led by the man himself, M.S.
Dhoni. Apart from being a youth icon, Dhoni is a style icon today.
He commands respect from the youth like no other. Thus, this association
with RPS will definitely prove to be a rewarding one and could be pivotal in
bolstering the strong foothold that Spykar already has in the world of
jeanswear.
The deal is a strategic win for both
the parties in the arrangement. Spykar addresses the ever dynamic Indian youth
market while RPS is a team of
young, focused & revered players with great attitude, strength &
passion for the sport.
Commenting on the partnership, Mr. Raghu Iyer, CEO
of RISING PUNE SUPERGIANTS said, “ We are extremely glad
to partner with Spykar. We have a strong team which has high
potential, similar to brand attributes of Spykar - which is
synonymous with the youth of this Country. The RPS Spykar collection is
definitely a trend setter for the season.”
